Social Media Hype: 'No Medium is Inherently Good or Bad'

At the end of August, Sonja Utz, who heads the Everyday Media lab at the IWM, was invited to speak at the "Ladies Drive – Bar Talks Vol. 72" event, which focused on social media and the question "What does it really do to us? This monthly event is organised by the Swiss women's network "Ladies Drive" and the 72nd edition was held in Zurich.

During the event, Utz, a psychologist who specialises in researching the benefits of professional social media use, shared findings from her long-term study of the effects of news feed algorithms. She emphasised that no medium is inherently good or bad, highlighting the often overlooked advantages of using social media professionally. The panel also included insights from journalist Marc Bodmer and Gisèle Pinck, Deputy Director of the Swiss Radix Health Foundation.

To the Ladies' Drive Vol.72